• A$495

• 406 designs

• 85 designers

---

Logo Design Brief

We need a logo design for a company based in Sydney called 'Hauted'.

We are an innovative organisation is about women and fashion. We refashion clothes, hats, shoes, bags (pre-loved mostly high end Australian and International designers and one of pieces - haute couture but we also do lots of mall type brands (Country Road, Jigsaw, Saba). We sell on consignment mostly however we are unique as we are a profit for purpose organisation in that we offer donation of proceeds to a women related charity (boutique charities such as those that deal with domestic violence, post natal depression etc).

Most of our sellers are high profile CEOs/ stylists/ editors in Sydney so our logo needs to be creative, edgy and innovative. We sell to women mostly outside Sydney (rural etc.) who wouldn't normally be able to afford such items so needs to appeal to both audiences. While we are about high end fashion we are also about women (love and softness is essential). We also make boxes of goods (i.e. a whole outfit in a box styled by a professional stylist). Typography is pretty important.

The logo needs to be able to be flexible enough to be able to sometimes list our website listed underneath (www.hauted.com.au) as well as sometimes having our slogan underneath 'Fashion for Change'.

Our logo needs to have a number of elements:
- Edgy, creative and innovative that shows off our uniqueness and boutique quality
- Would be nice to see some 'texture' to the typography and 'hand type'
- We have no little picture/ icon/ graphic and happy without one (i.e. typographic only) but are also quite open to having a nice little picture.
- No cute bubble type writing!

I have attached our mood boards to give you some ideas of what we love. Obviously we can't have it all but some ideas we love are in here.

Target Market(s)

Women 20-40. Lovers of fashion. Passionate about women's issues.

Industry/Entity Type

Fashion

Contact Information for Business Card

www.hauted.com.au
Email is info@hauted.com.au

Logo Text

Hauted

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Have the logo stand alone, but also come with a separate file that has it with our slogan underneath 'Fashion for Change' and another one with the website www.hauted.com.au underneath that we can use on social media.

Nice to have

• Textured typography, full stop at the end, prefer small letters, maybe the 'H' as a capital. Colour is OK. See attached mood board about what we love. We have no graphic/ picture in mind but we are open to the concept.

Should not have

• No bubble writing.

---

Files

Download all files - 1.0 MB