Undurwear: New Men's underwear line
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This customer received 217 logo designs from 90 designers. They chose this logo design from Lancer as the winning design.
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Logo Design Brief
We need a logo design for a new men's underwear line called undurwear. I am looking for different ideas for the logo. I am wanting a memorable yet simple design. This will be an online order and delivery business.
The ads surrounding the line will NOT be using the typical "underwear model". Most of our ads will be slightly comical,
PLEASE REMEMBER WHERE THE LOGO IS GOING!! THE LOGO FOR THE FRONT AND BACK OF MENS UNDERWEAR. We may also being doing T-Shirts as well.
IMPORTANT: If you are new the project I have received numerous variations on the letter U. You should also be thinking abstract not just a U.
Thank you in advance for your designs.
Target Market(s)
male between 21 to 55, but I am of the belief that my brand will be more embraced by women buying underwear for men ( boyfriend/husband).
Logo Text
Undurwear
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- easy to read
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Nice logo mark, compatible print. I also want to make sure the font of the logo is easy to discern the since we changed the spelling of underwear.
- I HAVE CHANGED DIRECTIONS WITH DESIGN THOUGHT PLEASE ADD THE THE FACT THAT THESE UNDERWEAR ARE BEING DELIVERED. THINK ONLINE UNDERWEAR DELIVERY SERVICE.
- tag slogan: Get caught with your pants down
Nice to have
- I would like the letter U incorporated. But I am open to other ideas.
Should not have
- multi colors . lots going on. DO NOT WANT IMAGE OF UNDERWEAR IN LOGO.