• US$210

• 22 designs

• 7 designers

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Advertisement Design Brief

We need a 1/4 page print ad for a trade conference program (Live Area of 3.75"x5") to help roll out a new consulting product intended for local governments in Texas. Our Bond Rating Assessment helps cities to maximize their Bond Rating and financial efficiency by lowering overall cost of debt-financed projects. Our audience is generally conservative and professional and about 90% male. Our company is the JDGray Group, LLC and I have attached our logo. We generally use bright blue tones, greys, and black in our other marketing material. Ad should cause people to go to www.jdgraygroup.com to get more information. Final product needs to be either PDF or JPEG at a minimum resolution of 300dpi.

After seeing some of the initial designs, I realize that while I want to highlight the Bond Rating Assessments, I need some more information about my business in the ad. I would also like to include a brief mention (probably title only) of my other lines of service: Economic Development Consulting, Executive Dashboards, Strategic Planning & Performance Management, Public Policy Analysis, and Governance Training. Thanks!

Target Market(s)

Highly educated professional public servants (City Managers). Generally stylistically conservative. Ad will run only in Texas, USA.

Industry/Entity Type

Government

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Brief Description of Bond Rating Assessment service.
• 2. Call to action to visit www.jdgraygroup.com for more information.
• 3. Company logo (see attached)

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Files