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Maternity Direct is for women & their families, connecting them to a midwife via social media
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This customer received 66 logo designs from 20 designers. They chose this logo design from ArtTank as the winning design.
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€130
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66 designs
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20 designers
Logo Design Brief
Maternity Direct will be a new care service for women during the antenatal, intrapartum (giving birth) and postnatal period and for their families living in and around Basildon, Essex UK. It is based on providing a social media platform , for the women (and their families). They will be able to contact a midwife via facebook, twiiter and email. The main advantage for the women is - it will be instantaneous info. The main advantage for the hospital - it will free up more time for the midwives working on the 'front-line' from answering phone calls (which is the way the majority of women make contact at the moment) It will also have a YouTube channel giving help and advise, new videos will be uploaded at a min once per week.
Maternity Direct's philosophy is formed around the word RESPECT
Responsible
Equality and Diversity
Safe
Professional
Empowerment
Communication
Talent and Development
Basildon NHS trust has a logo already- see uploaded file. I don't know if it has any meaning? It would be cool if this could also be incorporated into the new Maternity Direct logo? I would like the colours of the Basildon (BTUH) logo to be used for the new Maternity Direct logo, please.
I am updating this brief because so far none of the logos are really what I want.
I like the mumsnet.com logo. It is fun, individual and eye catching. I dont know if you ever saw the TV program 'Charlies Angels' but its a bit of a spin off from this! Very clever. But anyhow cant copy that one, but you can see the style I like.The logo needs to stand out in peoples facebook and twitter account. So when I post a tweet or facebook something the logo really catches their attention and they know its from Maternity Direct.
Regards Rebecca (Midwife)
Updates
please look at mumsnet.comi really like the designmaybe make it with social media in mind? as this is the new concept for Maternity Direct Added Sunday, May 3, 2015
Target Market(s)
women age 16-40
Industry/Entity Type
Media
Logo Text
Maternity Direct
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the colours i gave you in the upload
Nice to have
- the logo i gave you in the uploads
