Logo Design Project for Drive & Dive

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This customer received 74 logo designs from 17 designers. They chose this logo design from madeli as the winning design.
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Logo Design Brief
My name is Marco, I am French and am 44 years old.
I need a logo for my company which is called Drive & Dive.
It offers 4x4 trips and courses on how to drive in the sand
And dive courses and trips as I am a PADI instructor
This activity will take place mostly in the UAE and Oman
One of my competitive advantage is that I am European and would like to promote safety, reliability, attention to details and fun.
I would like the logo to reflect Drive & Dive with a perfect balance between the 2 activities.
I was considering a 4x4 pickup truck with a regulator in the front bumper, a mask on the windshield and a scuba tank at the back in the same line as "Cars". The logo could probably include the 2 "D" and with Sand and water color.
Updates
To all designer who have worked on this project, I wanted to thank you for your work and your time spent.
I wish you all a lots of interesting projects
Best regards
Marc
Added Thursday, April 11, 2013
Target Market(s)
Residents within the UAE and Oman, Expats, families,...
Industry/Entity Type
It Company
Logo Text
Drive & Dive
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The balance between Drive & Dive
Nice to have
- We would need to think about a black & white version and to be "merchandisingable" with caps, t-shirts,...