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HR Consulting Firm specializes in Outsourcing & Consulting for great small companies
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This customer received 132 logo designs from 19 designers. They chose this logo design from Jessica as the winning design.
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US$160
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132 designs
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19 designers
Logo Design Brief
Our HR Consulting firm works with small to medium sized employers (500 or less employees) and helps them be compliant, competitive and achieve company goals through HR practices and programs. Our differentiator is that we bill for the value of service, work as an extension of their company (become their HR team), and customize our solutions to fit their business goals. Our clients value their employees and are willing to invest in their company to be the best place to work that they can. We recently changed our name from HROI to HR Solutions to be more descriptive of what we do. The foundational aspect of return on investment still holds true.
The final design should be contemporary, but still reflect a personalized service. The logo should be aspirational, forward thinking, and demonstrate that the client can move forward with confidence base on the expertise and customized solutions we provide. We would like to see the color blue or green in the designs. Logo could be a word mark OR icon with word mark. Will use it in horizontal applications (footers of HR forms). We have been using a WM in superscript to represent West Michigan. Open to have it be WM (like a trade mark) or spelled out. Formal legal name is HR Solutions Group of West Michigan, LLC.
Target Market(s)
Business Owners, Top Decision Makers in companies with less than 500 employees
Industry/Entity Type
Consulting
Logo Text
HR Solutions West Michigan or HR SolutionsWM
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- Atlantic Cruise
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be able to be added to the footers of forms, so a horizontal design is great.
Nice to have
- I have been trying out the WM as superscript to designate the West Michigan. I really like the color blue, but needs to have some energy in it. But open to other ideas.
Should not have
- Red - Don't want red - its signifies stop or barrier.