• US$400

• 45 designs

• 10 designers

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Packaging Design Brief

Scrumptious Brownies,
2 Go size (clear plastic bag of handful of ¼” square bites)
There will also be larger sizes and custom options(corporate/events) using the same image.

Deliverables Needed:
Need sticker with “Scrumptious Brownies” for front of bag, approximate 2” circle or rectangle/square.
Packaging front sticker design should be sizable for other media, ie website, future packaging, logo.
Flavor should be indicated on second sticker that integrates well.
Back sticker is already complete and includes ingredients, company name, health dept permit, and other legal necessities. Font will be changed to integrate with front.

Flavors:
1. Heavenly Caramel Brownie
2. Butterscotch Bliss Brownie
3. Wam Bam Chocolate
4. Gooey Gluten Free (not so gooey but great)

Primary Audiences:
Anyone who wants a sweet treat to enjoy, and maybe share, on the go. Audience wants a fresh treat with real ingredients they know and love (real butter, Pure vanilla, Fresh eggs)
Audience wants something from a baker not a machine.
Sold at checkout in stores that don’t have baked goods, higher end convenience stores, specialty stores, small gourmet stores, theaters, toy stores, sports arenas, etc.
Will be sampled at events (festivals, movie screenings, races)

Tone and Image:
Fresh, Fun and frank with real ingredients you know
Because it is little and is home-baked, it should be perceived as a little treat without the guilt.

Messages:
Fresh, natural, little treat on the run.

Industry/Entity Type

Plastic

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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