Publishing company needs a logo design for a new imprint

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This customer received 66 logo designs from 25 designers. They chose this logo design from Alien Cookie as the winning design.
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Logo Design Brief
We need a logo design for a new imprint within duopress, our publishing company based in the United States. The name of the new imprint is punchline and its goal is to produce innovative products that blur the line between traditional books, gifts and sidelines into new categories that will deliver content with a fresh and novel approach. In duopress we publish books for children but punchline will produce books and book-like products for all audiences. We would like to communicate a fresh, fun, approach with contemporary design. Since this is an imprint (division) of duopress the logo should include our current logo in the text "punchline by duopress" you can see our logo treatment on our website - www.duopressbooks.com (notice that we have two logo treatments for duopress the one in the website includes dp on top with duopress in bottom. In our books we use duopress either all in one color or duo in one color and press in a different color
Industry/Entity Type
Publishing Company
Logo Text
punchline by duopress (duopress already has a logo)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- simple, clear and contemporary
Nice to have
- we like to use small caps