• US$160

• 27 designs

• 5 designers

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Label Design Brief

I need a label design for a new salsa. I want it to have a vintage look. I have been making it for over 30 years. The way it got the name Jack's Famous salsa was that a gentleman said so this is Jack's Famous salsa. It is the salsa that named itself. I want a label that stands out from similar products. I would like the final design to communicate that I need to try this. I may want my face on the label. The label will be on a 16 ounce glass jar.

Target Market(s)

Upscale markets such as Whole Foods, Trader Joes

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The label needs to have a vintage/old world feel to it. The name of the salsa: "Jack's Famous Salsa" must have a standout font that is eye catching and distinct. Some of the ingredients in the salsa are tomatoes, garlic and jalapenos which need to have a vintage/old world look to them if placed on the label. Quality branding is very important.

Nice to have

• There is a possibility to incorporate a picture of myself on the label but need to see what the designers thoughts are on something like that. If it takes away from the branding I don't want to have it on there. If the "Jack's Famous Salsa" can be popped and become that branding that people will recognize and come back to time after time would be wonderful!. Branding is of utmost importance. Muted colors are a good possibility - again to keep the vintage/old world look. Colors that are bold like reds, greens, oranges are good possibilities also but not limited to.

Should not have

• Nothing girlie or feminine.