• A$400

• 87 designs

• 36 designers

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Logo Design Brief

Professional Logo desinged for a leading regional Financial Advisor Firm that is seeking a new logo to go with their new name. The logo should be easy to read and identify. The client likes blues (dark blues-navy) and possibly red but will consider most colours if they look good and don't clash with the Total Financail Solutions logo that will accompany their new logo on most marketing materials. The logo should reinforce the name Financial Momentum so images and icons (arrows, graphs) that communicate this like moving up or forward to signify financial security would be suggested.

Target Market(s)

Predominalty males with dependents, middle to high income, various education levels and occupations who are looking for financial advise to secure

Industry/Entity Type

Marketing

Logo Text

Financial Momentum

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The client tends to like a lettermark style using the initials FM so a large F and M (in older fashioned type fonts like Vivaldi in Word, they like it I don't so please try a few others also) with the rest of the text could be a good idea but please dont restirct your logos only to this style as the client may change their mind when they see something different

Nice to have

• Prehaps some arrows signifying moving forward or gaining momentum would be a good idea. The client may like a large F and M with remainging text of words Financial Momentum in a smaller font. Note the attached file is a logo that will go on all marketing material along side the new logo so it must not look the same nor clash,

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Files