AgeMarker.com

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This customer received 175 logo designs from 64 designers. They chose this logo design from kreativeGURU as the winning design.
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Logo Design Brief
I need a logo for a new website:
AgeMarker.com
Health and Longevity through Telomere Science
This will be an information clearinghouse around healthy aging, and particular the science around Telomeres.
Basic short Description:
New science shows we can live longer and healthier lives.
But how do we make this a reality?
It will take knowledge, support, and tools, which is what AgeMarker.Com is all about.
Please join us on the most important journey of our lives.
What are the qualities I want the logo/description to convey:
Credible
Informational
Intriguing
Inviting
Scientific (but in a De-mystifying and Popularizing Way)
Current
Cutting edge
Updates
Project Deadline Extended
Reason: I am extending the deadline by one week on this project to allow for additional submissions, in light of our guaranteeing the project, and to allow for a final decision following the upcoming 4th of July holiday here in the US. Thanks!
Added Tuesday, June 28, 2011
Target Market(s)
1. Aging baby boomers who are hearing about Telomeres, many for the first time, and about tests that can reveal their “biological age” and their prospects for healthy aging.
2. Others who are interested in health and wellness, as well as new tools, approaches and technologies to improve their lives.
3.International/Global audience
Industry/Entity Type
Health
Logo Text
AgeMarker.com
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I think one question to consider is whether to use Telomere related imagery in the logo in some way. If you don an image search online for Telomeres, you will see lots of colorful images of our chromosomes, cells and dna. I am open to how these might inspire this logo, but I am also very happy to look at approaches that go in a totally different direction.
The "marker" part of AgeMarker is potentially interesting, in that there will likely be at some point in this project a game element, based around telomere science. But again, I don't want to limit any ideas, and appreciate seeing a variety of approaches.