• US$130

• 17 designs

• 4 designers

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Illustration Design Brief

I need a central common area graphic for a new space I’m building at my factory. It’s a multi-room innovation center, with whiteboard areas for free thinking, team computer desks & solo stations for collaboration and data-mining, and a small R&D space for light tools and inspection equipment.

I want to brand the innovation center (this group of rooms) as “The Forge”. Lots of linkages to play on there. Due to a tight budget for this project, we built a lot of the inclusions. Instead of replacing the drop-ceiling, we painted the stained ceiling tiles ultra-white and silver and are constructing workstations out of 2” black plumbers’ pipe & fittings, lumber and glass.

Your graphic will go on a wall that is painted light grey, specifically Pebble Grey - Glidden GLN50. Other colors in that immediate section of the room are black (granite coffee island), silver (corrugated and mesh galvanized steel), grey (wood work), and stonewashed oak (laminate flooring). Somewhat monochromatic in that area, though there is some red in the gray.

Colors elsewhere in the room are coral and teal:
* Youthful Coral - Behr 170B-5
* Sailing Ship - Glidden 90GG 24/323

A Steampunk theme was pretty easy to decide upon, given the nature of the materials we had to work with as well as the fact that our business is repairing and overhauling jet engines. With all the cool zeppelin imagery out there, all the pipe fittings we are using, and cool defaced scrap aerospace material we are incorporating into our constructs, I hope it’s relatively easy to combine these thematic elements into one overarching graphic.

I want to create a cool blend of the old and the new. This is your challenge!

Final design should communicate ingenuity, inventiveness, and craftsmanship.

Target Market(s)

A mix of blue and white collar employees. Machinists, Inspectors, Engineers, Warehousemen, Material Handlers, Planners, Operations Managers, 80% male, 20+ nationalities (many Pac-Rim)

Industry/Entity Type

Building

Logo Text

The Forge

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Font styles to use

Other font styles liked:

• Industrial Font like the attached photos

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• * Gears, cogs, bearings
• * A wheel like the yellow thing in the attached picture (an old piece of tooling we're going to use as a whiteboard easel wheel)* Aerial vehicles, esp rototilt, cargo, zeppelins
• * Metalwork - smelting, machining (lathe, mill, drill, grind), welding (sparks / fire), anvils, forging (obv!)

Nice to have

• * Inspection - measurement, magnification, CMM
• * Assembly - wrenches, screwdrivers, propane torches (admittedly not pure steampunk), pedestal & gantry cranes, cleaning tanks, safety rigging & equipment (slings, gloves, goggles / masks, aprons, respirators), packaging (destination stenciling, warehouse)
• * Engineering / Research - R&D labs, prototyping,blueprints, graph paper, gauges
• * Pipes / Flanges (but not too overwhelmingly)
• * Futuristic cities

Should not have

• * Skulls
• * Mechanical / bionic gizmos on people's heads that make them look like the Borg
• * Anything risque or provocative
• * Religious iconography of any sort
• * Land-based vehicles
• * A preponderance of armaments - yes we support armed services worldwide, but guns are not something we enjoy focusing on. No stand-alone weapons please.
• * Animals

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Files

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