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This customer received 13 banner ad designs from 6 designers. They chose this banner ad design from DesignXyz as the winning design.
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Banner Ad Design Brief
                            I need a banner, 675 px wide x 270 px high for a website, featuring packaging products photos overlaid on either a fruit background or a blurred fruit packaging shed background. 
Optionally - branding 'swirls' can be added (see example here: http://www.amcorannualreport2010.com/) and the Illustrator file with the swirls is attached.
What we are trying to convey is that there are a range of packaging products aimed at fruit/vegetable growers.
                        
Target Market(s)
Fruit growers looking for packaging solutions
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The following product images must be included (preferable in the foreground or at least the main focus). Not all of each image need be visible e.g you can show the bin of pomegranates disappearing off the edge of the image. They can be a small component of the image - they don't have to dominate if things get messy!
tearflex1.jpg
one of the blue bins of pomegranates
Lifespan-pallet-shrouds.jpg 
Nice to have
- Other images here:
http://media.amcor.com/images/lifespan-packaging-shed.jpg
http://media.amcor.com/images/pomegranates1.jpg
http://media.amcor.com/images/lifespan-pallet-shrouds.jpg
http://media.amcor.com/images/packing-shed-2.jpg 
Should not have
- Should not be able to clearly identify the people or the scene from inside the fruit packaging sheds if you decide to use these images
 
Files
Download all files - 1.2 MBAI
                                    
                                        BLUE_TEXTURE_CMYK_A3 Saturday, 25 June 2011 00:27:14
                                        
                                Saturday, June 25, 2011
                                    JPG
                                    
                                        bin-liner-pomegrantes Saturday, 25 June 2011 00:27:14
                                        
                                Saturday, June 25, 2011
                                    JPG
                                    
                                        POMS PMG vivit 15042010 018 Saturday, 25 June 2011 00:27:14
                                        
                                Saturday, June 25, 2011
                                    JPG
                                    
                                        tearflex1 Saturday, 25 June 2011 00:27:14
                                        
                                Saturday, June 25, 2011
                                    Payments
                                        1st place
                                    
                                    
                                        A$90
                                    
                                
                                        2nd place
                                    
                                    
                                        A$110
                                    
                                
                                        Participation payments x 1
                                    
                                    
                                        A$20