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Double-sided half page marketing handout for professional association conference
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This customer received 59 flyer designs from 23 designers. They chose this flyer design from Victor_pro as the winning design.
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Flyer Design Brief
We need a collatoral piece that will go into conference attendees' registration packets. Handout will be double-sided, half-letter-sized page. Working print area is 8.1" by 5.3" for each side. Can be laid out either vertically or horizontally.
One side of the piece will be focused on my firm's contact information and broad scope of services:
Contact Information:
JDGray Group LLC
Local Government Consultants
972-885-6472
www.jdgraygroup.com
info@jdgraygroup.com
Services:
Bond Rating Assessments
Economic Development Consulting
Executive Dashboards
Public Policy Analysis
Governance Training & Support
Strategic Planning & Performance Management
The other side of the piece will focus on the Bond Rating Assessments (see http://www.jdgraygroup.com/Pages/Bond-Rating-Assessments.aspx and attachments for more detail). This side should contain the text:
"Considering issuing debt? Bond ratings make a difference. Did you know that on an average $20 million GO debt issuance a one rating-level difference can easily equate to over $350,000 in interest cost-savings under normal market conditions?
The ratings agencies use a combined quantitative and qualitative approach to arrive at your bond rating. Our Bond Ratings Assessment shows you precisely what the agencies are looking at, provides advice as to how to frame the conversation during ratings calls, and identifies both strategic opportunities to provide upgrade pressure and specific threats that may lead to a downgrade. Call or email us to find out more or to get an example assessment."
Go to www.jdgraygroup.com and see attached files for logo and a recent winning DesignCrowd 1/4 page advertisement for style guidance.
Target Market(s)
Highly-educated, conservative local government executives.
Industry/Entity Type
Marketing
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our logo, our contact information, basic information stated in Project Description. Feel free to modify language to make more clear or understandable.
Nice to have
- We rather not just a text piece - bringing in some graphical elements would be very nice.
