31Jiu

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Contest winning design

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This customer received 79 logo designs from 15 designers. They chose this logo design from Fariz as the winning design.

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Logo Design Brief

31Jiu is an alcohol import and distribution business based in Shanghai, China.

The name, 31Jiu, is a combination of 31, the latitude of Shanghai on a map, and Jiu (酒), the Chinese character meaning alcohol or alcoholic beverage. The target audience of our business are Chinese consumers, retailers and wholesalers on the mainland. We also have a small segment of expatriates.

Our main products are beers. We also provide a consulting service to international brands who seek to enter the Chinese market.

Target Market(s)

The main target audience for this logo is our B2B market who are mostly Chinese nationals

Industry/Entity Type

Business

Logo Text

(None provided)


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The logo must include '31' in numerical form. The design may include the Chinese form of the word 酒 (Alcohol), but not an absolute.
Nice to have
  • Colours should reflect those found in Beer and wine. However, this is not critical.
Should not have
  • The designer should present a finished logo that is able to be used on a number of different coloured backgrounds.

    Fonts should not be too oriental in feel
Payments
1st place
US$319
Participation payments x 2
US$20
Total
US$359

Project Deadline
22 Apr 2013 08:13:02 UTC
Language