Wine We Know - Fabulous logo for passionate wine lovers and wine dealers

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This customer received 65 logo designs from 37 designers. They chose this logo design from abineri as the winning design.
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Logo Design Brief
Dear Designer,
Wine We Know! Yes, we know wine but don’t have a great logo yet! We are looking for a fabulous logo design for our wine club / e-commerce website.
We are campaigning for promoting ’natural wine’. It’s a great passion! We are promoting wines that we know are best in every sense ... from being natural (from organic or biodynamic vineyards and with minimum intervention in the cellar) to offering maximum drinking pleasure.
We ask people to start thinking about what they are drinking. Do you know what’s in your wine?
Wine-making has become ever-more unnatural, from the use of herbicides and pesticides in vineyards, to the over-use of sulfites and additives in the cellar but luckily there is another way - Wine We Know!
We are revealing the finest, most authentic wines which are made naturally. While currently not regulated by an official definition, natural wines are made from sustainably farmed, organic or biodynamic grapes, with nothing removed or added during winemaking (apart from a dash of sulfites). It’s about good old-fashioned grape juice fermented into wine just as nature intended. If you care about what’s in your glass, want to explore unique flavours, or a keen to support small-scale producers, then you need to know what we know and yes, Wine We Know!
Apart from being true and natural, all wines we promote are top level fine wines offering maximum price / pleasure ratio on the market.
Some useful links:
http://return-to-terroir.com
http://www.isabellelegeron.com
http://www.thatcrazyfrenchwoman.com
http://www.rawfair.com
http://coulee-de-serrant.com
May the force be with you!
Wine We Know
Updates
Project Deadline Extended
Reason: Some designers joined late so we'd like to give them some breathing space and a chance to submit a proposal.
Added Saturday, May 30, 2015
Target Market(s)
Wine lovers, connoisseurs
Industry/Entity Type
Club
Logo Text
Wine We Know
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Visually connected with wine without being a cliche. Simple and beautiful.
Nice to have
- Top design.
Should not have
- Bad design.