Logo Design Project for World Headquarters
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This customer received 52 logo designs from 20 designers. They chose this logo design from ArtTank as the winning design.
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Logo Design Brief
We need a logo for our company, "World Headquarters" aka "WHQ". Based upon our name, we either don't take our selves too seriously or just the opposite.
World Headquarters is located on Treasure Island in the SF Bay in our 27,000 square food hanger. It is basically a giant rapid prototyping / innovation center where a curated set of tenants and startup companies design and build a wide range of amazing things, from very large sculptures to state of the art LED pathway lighting systems to tasty gin.
It is hard to describe the experience here. "No one can leave here unchanged" is a quote from a friend which represents the experience for many.
We are also really into geodesic projection domes and have a 50ft projection dome here so perhaps a geodesic pattern can be incorporated somehow in the logo, as in the letter "O" or a different graphic element.
So I've been thinking about a logo that is one of the following (in no particular order of preference):
1) A bold "WHQ" as just three letters.
2) The word "WORLD" large and as wide as the word "Headquarters" directly underneath
3) Some use of a globe / earth to symbolize the World in World Headquarters.
Whatever the logo ends up being, I'm going to make a giant sign about 20 ft tall and put it on both sides of the building.
The company font is Facit.
Here what building and surrounding environment looks like: http://goo.gl/maps/uptju
Industry/Entity Type
Environment
Logo Text
World Headquarters
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- easily read for a distance
use of sans serif fonts
must be readable possibly as a stencil
Should not have
- serif fonts. (we use fact)