Logo Design for new cloud services business

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This customer received 75 logo designs from 11 designers. They chose this logo design from Alfred Teh as the winning design.

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Logo Design Brief

We are launching a new business for developing and running an SaaS (cloud-based applications service) in China. Our products are ERP and CRM applications that enable mid-size retailors to run their retail operation and customer management in pay-as-you-go basis.

Runwise stands for our mission to enable our clients run business wiser. The Chinese name is 易商云, that means 云服务助力营商更敏捷.

Key Words to describe our business:
- International/Global product innovation
- Cloud-based business applications services
- Pay-as-you-go
- Cost Effective
- Mid-market

This task is to design our logo identity system in English/Chinese combination.

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Updates

Dear designers,

Thanks for your prompt submission of your drafts. Here are some add-on requirements when your revisions or new submissions:

A) Two color in logo appearance is more preferred
B) The Logo structure should be included 3 components as follows: 1)  Conceptual / symbolic icon, 2) English word "Runwise", and 3) Chinese Characters "易商云"
C) Both Chinese and English Character should be Identifiable for branding with creative fonts, but Font size of English word  need be bigger than the Chinese Characters
D) Please submit two versions together: 1) a completed structure with English word and Chinese characters  2) a single structure with English word only. We need ensure both versions are OK to each situation of usage.

Best regards, 

Jackie Pan

Added Monday, April 08, 2013

Project Deadline Extended
Reason: Since I'm out of town for a week, We'd request for more 10 days for this design closeout.
Added Monday, April 22, 2013

Since I'm out of town for a week, We'd request for more 10 days for this design contest closing. Thanks for your efforts and submissions.


Added Monday, April 22, 2013

Project Deadline Extended
Reason: Since I'm back to work from this week, several designers request for more changes/submissions.
Added Wednesday, May 01, 2013

Target Market(s)

Mid-size business customers for retail and consumer services industry in China

Industry/Entity Type

Retail

Logo Text

Runwise


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • A) Two color in logo appearance is more preferred

    B) The Logo structure should be included 3 components as follows: 1) Conceptual / symbolic pictograph/icon, 2) English text of the business name: "Runwise", and 3) Chinese Name (Simplified Chinese characters "易商云")

    C) Both Chinese and English Character should be Identifiable for branding with creative fonts, but Font size of English word need be bigger than the Chinese Characters

    D) Please submit two versions together: 1) a completed structure with English word and Chinese characters 2) a single structure with English word only. We need ensure both versions are OK to each situation of usage.

Payments
1st place
US$200
Total
US$200

Project Deadline
10 May 2013 11:46:18 UTC
Language

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