*** International Concrete Artist Needs a Logo Design

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This customer received 151 logo designs from 35 designers. They chose this logo design from Anna P as the winning design.
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Logo Design Brief
We are an arts and craft studio that specialises in functional pieces of art and craft using concrete - such as kitchen bench-tops, splash-backs, feature walls, indoor/outdoor furniture (see attached images for examples of some work).
We need a logo for our company 'Naked Stone'. This logo will not only be used in printing material but also embossed in signature pieces (therefore designer needs to keep this in mind when designing the logo).
Updates
Project Deadline Extended
Reason: A little close between a few designs
Added Friday, July 08, 2011
Industry/Entity Type
Concrete
Logo Text
Naked Stone
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - The design needs to be developed in Adobe Illustrator
Nice to have
- It is not mandatory but I like the concept of a maple leave (or similar) covering the 'lower-regions' of a river stone (to play on the concept of 'Naked' stone).
Should not have
- - Do not use any clipart or stock material (eg. photos of stones etc to be used in logo)
- Designer should not use fluro colour palette