• US$150

• 12 designs

• 7 designers

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Character Design Brief

We are participants in a program that focuses on Energy Efficiency with the World' largest oil company here in Saudi Arabia. We are proposing an innovative awareness campaign that targets young children (7-13 years old) to solve the problem at its root causes (changing minds and cultures).

We have the opportunity to be embraced by the company and grow to a nationwide campaign.

Our campaign centers around 3 characters with a main plot and a backstory (we might develop an App, a game-app, and an animation later on).

We want to start with a poster that has the following elements:

-The main character: Polaris. He came from Planet (Efficiencya). He is smart, NON-human, cute (must be loved by children), energetic, electric/thunder vibe and colors., with some relevance to Arab culture (we can add minor things later to indicate this like a symbol). We'll name him later. Please see attachment for some ideas.,
-The villain: He is similar to Spiderman 2 villain (please see attachments). He is also non-human, sucks and wastes energy and is evil.
-Oily: Something similar to an oil barrel that is exhausted and slowly dying and dripping. Polaris's mission is to save the planet's energy and save Oily as well.
-Windy and Sunny, those are Polaris's main weapons (they can be cartoon versions of the wind and sun or some mini-charterers)
-The scene in the poster: Polaris fighting the villan on top of Earth. With Efficiencya shining far in the distance and Oily slowly dying along with other cars, trains and home appliances.
-We can modify some elements more later after we bring the main concept to life with your awesome creative powers!
-We are looking just for a "proof of concept" so to speak. Nothing very complicated. We want to show that this concept has potential for growth and impact. We can collaborate with you to design an illustration for the game-app as well and maybe a short animation.

Target Market(s)

Primary Schoolchildren (age ~ 7-13 years old) who are not usually interested in Energy issues and enjoy lovable cartoons

Industry/Entity Type

It Company

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -The 3 Main characters, the wind, sun, the cars/trains/appliances, and the scene
• -Energy-exhausted Earth. Other planets (including Efficiencya)
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Nice to have

• The wind and sun can be either mini-characters or cartoon versions of the real thing.
• -Cars, trains and home appliances as cartoons.

Should not have

• -No humans
• -Obvious gestures (symbols, words, indications,..).

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Files

Download all files - 0.3 MB