Client Publishing Agency Brochure

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This customer received 35 brochure designs from 9 designers. They chose this brochure design from Brigitte Melissa B as the winning design.
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Brochure Design Brief
We need a company brochure for a new company based in Cape Town, South Africa called Android Created Media (ACM).
We need a brochure marketing our publishing agency (acm:publisher) and our creative, interactive & print production division (cam:gene). Develop a fresh design concept which will direct the design of our new website in the near future. (So don't pay attention to our current web page. It does not reflect our brand).
acm:publisher is a content marketing agency offering our clients (B2B, B2C, NPO, Professional & Membership Organizations) branded publishing to build trust, authority and relationships with their customers. A typical content strategy may include communication through client print or online magazine, newsletters, microsite, website, social technology and plenty more). We want to communicate that company's need to change their mind set from promoting their products and begin to invest in developing a relationship with their potential & existing customers. The drive is a Return On Objectives (business & marketing objectives) and interest is a Return On Investment (ROI).
acm:gene is a creative, interactive & print production agency which supports our client's marketing collateral needs.
Updates
Hi Designers,
Added Tuesday, July 05, 2011
Project Deadline Extended
Reason: The designers have not produced a style and concept that reflects our brand. Would like to guide them more to reach the right look for our company.
Added Sunday, July 10, 2011
Hi Designers...
Added Tuesday, July 12, 2011
Project Deadline Extended
Reason: Designers are not following the brief, and not respecting the logo and colour policies/guidelines and those who are submitting work are not asking questions throughout the process to get a better understanding of what we need. All design submissions are always at the last minute. And some designers are are not real designers and using web development software to produce print designs.
More importantly after taking time to advise designers of changes, no effort is made by designers to make changes. Each designer submits 1 idea and think that they are going to win the lottery. Where is the work ethic and quality of service?
Where are the submissions from the designers who accepted the participation fee? There were a few designers who promised participation and never showed up.
Maybe it all our fault? But we not happy with the service and level of creativity. Not sure if these designers are taking pride in their work or not. I know a few of you are.
Added Wednesday, July 20, 2011
Target Market(s)
B2B, B2C, NPO, Professional & Membership Organizations - Make up professionals and decision makers across sectors from Shipping and Logistics, Manufacturing, Legal to Art & Culture.
Industry/Entity Type
Communication
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Size: A4
x 2 Panels
+ Folder flap (for A4 Paper, business card slot)
Styled map to our premises. See map attachment for example.
Pages: 10 including cover (if you need more than this let your design motivate the need for more pages)
(See logo use eps file)
(See colour use eps file)
Nice to have
- Styled map to our premises. See attachment for example.
Should not have
- Do not take any inspiration from our website. It is just a free template to show customers that it is still under construction.
Do not include stock symbols and typical business stock images. Remember we are a creative offering, so our brochure should show originality, innovation and individuality.