Logo Design Project for weScore

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This customer received 31 logo designs from 18 designers. They chose this logo design from Robert Marks as the winning design.
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weScore needs a logo. We are the first financial consumer advocacy resource. We are targeting middle class individuals ages 20-35. Our mission is to ensure that every middle class consumer has the information necessary to protect themselves from financial predators. Our purpose is to challenge the status quo in the financial industry and clear a path for the middle class so that they can confidently go on to do bigger and better things.
Target Market(s)
20-35 yr. old, middle class
Industry/Entity Type
Financial
Logo Text
weScore
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- "weScore"
Nice to have
- tagline: "you win" to accompany weScore in logo
if logo is an emblem or a picture that does not include the name, then the tagline should be "we score, you win"
colors: Blue & Gray
Should not have
- No "$"
No red