• US$390

• 53 designs

• 9 designers

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Packaging Design Brief

We need a packaging design for a mayonnaise brand Sloboda (Russia). Our company is a National leader in the market of mayonnaise. Currently, the Sloboda mayonnaise line includes 5 different flavors. Now We are planning to produce a new flavor - ”Light". The structure of the package should be like the structure of other flavors in the product line.We need to create food style areas and color-coding of package.

We would like to see an appetizing and tasty look. The final design should have associations with light, freshness, exclusivity.

To get a good understanding of our product, please refer to File 3 on the attachments.

Target Market(s)

Target audience of mayonnaise sauce "Light” is people, who take care of their figure, but they aren’t ready to give up of delicious food completely. These people want to look beautiful, so they follow a diet periodically and choose light products.

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The structure of the package should be like the structure of other flavors in the product line. Messages, which must be placed on the label are required to:
• Attribute of brand:[ORGANIC CONTROL];
• Brand name: SLOBODA;
• Attribute of brand: ALIVE FOOD;
• Name of the sauce: LIGHT.

Nice to have

• The products, which should be shown on the label, must be included in the basic ration of people, who keep their weight trim and take care of their health.
• For example it can be avocado, grapefruit, radish, fresh herbs and so on.

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Files