Logo design for B2B products & services database and portal
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This customer received 203 logo designs from 76 designers. They chose this logo design from ketoprofen as the winning design.
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"Scanium" is an ambitious portal that will provide a big database of B2B products and service to help businesses find each other. For clients, it's like a Wikipedia with lots of products & services to browse and direct links to brands and suppliers that offer these products. For suppliers, it's a platform to showcase their products and get more clients' attention. We begin with targeting Russian market, but EU and US markets are in near perspective, so we'd like logo to be fairly international.
A few base ideas that we have (it's *not* obligatory to include all or any of them by any means, that's just a number of random things we've brought up in a brainstorm):
* Scanium => some sort of "scanner" that scans virtual space and tries to find both clients & suppliers to bring them together
* Somehow emphasize that it's a database / knowledge base with smart search / browsing / analytical capabilities
* Somehow showcase Wikipedia-like crowdsourcing nature of this database
Updates
Project Deadline Extended
Reason: Due to massive amounts of designs received, our in-team voting process took a bit longer than we expected. Now we're starting to post feedback and average scores we've accumulated — please stay tuned, every will get a message. We'd like to extend the deadline for 5 days due to these delays and give some room for further revisions.
Added Thursday, June 18, 2015
Target Market(s)
B2B audience, Russia first, then EU, then US
Industry/Entity Type
It Service
Logo Text
Scanium
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- This logo would be used mostly online, so it should preferably have distinct square image part (that would be easy to reuse as favicons, etc) and detachable longer lettering part that says "Scanium".
Should not have
- Should not have associations with Russian Skolkovo fund, who uses similar lettering "Sk" (as in chemical element) - see https://commons.wikimedia.org/wiki/File:Logo_of_the_Skolkovo_Foundation.svg