Initially a Logo for Medical Messages (medical messages printed on toilet paper)
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This customer received 17 graphic designs from 6 designers. They chose this graphic design from Mstudios-Chris as the winning design.
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Graphic Design Brief
medicalmessages.com.au is a public health project. Organizations currently spend millions of dollars each year on media and printed material to inform the public on health issues. Most of this valuable life saving information never makes it into the hands of the people who need it most. They have seen funding cut, and the cost of printing information brochures rise. Organizations and Associations rely on donations for research and getting their message into the hands of the people who need it. medicalmessages.com.au is a guaranteed way to have the public health information delivered directly into the hands of the general public by way of printing these messages onto the actual toilet paper. These toilet rolls will be used to raise funds so more research can be done and the message can be distributed to more people who need this vital information.
Target Market(s)
Associations who have an important health message to convey to the general public.
General public who are interested in their health. Placed in public facilities where health messages would be easily seen and may ultimately save lives.
Industry/Entity Type
Medical
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A Tag line- Information for Life! (note this has changed from the original "messages for life!" wording)
Nice to have
- A designer who has a real social conscience and who can help brand this project across all media.
Should not have
- Because the messages will refer to a variety of health issues such as cancer, diabetes, stroke, first aid etc., the LOGO should not show a