Customer Upgrade from Free to Paid Investment Management
Winner
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This customer received 17 banner ad designs from 6 designers. They chose this banner ad design from JCR as the winning design.
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Banner Ad Design Brief
Our intent is to have customers that use our free online service consider converting into our paid investment management service.
In current vernacular, we have a Freemium business proposition - but we are just at the early stages of building out our upgrade capabilities.
The design request is detailed in the attached file, but essentially, I'm looking to add another banner to our library. Let me see what you can do!
Target Market(s)
40s-50s, can have any balance in their 401k, at first thought they could manage their 401k themselves, but may be interested in having us manage.
Industry/Entity Type
Investment
Requirements
Must have
- Keep it very simple.
Banner specs are attached in the file
Should not have
- No animation
No "hard sell"
Files
PDF
upgrade banners_359951 Wednesday, 10 April 2013 22:03:55
Wednesday, April 10, 2013
Payments
1st place
US$160
Participation payments x 2
US$20