Footwear Retail Chain Store Needs New Design for Display Clip

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This customer received 24 graphic designs from 8 designers. They chose this graphic design from Diana Cimpianu as the winning design.
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Graphic Design Brief
We have several retail shoe stores in Canada. As part of our display of boots, we identify our boots that are waterproof, so that customers can easily obtain information.
What we require:
- We need a design to be printed on a plastic clip of the exact dimensions as in the attachment with the intent of advising consumers which boots are WATERPROOF;
- The utility of the clip is to place it on boots that are displayed to the consumers in the stores;
- We want a design where we are advising consumers that the boot is WATERPROOF – we want a design that is different from the attached pictures (as there may be copyright issues with the image);
- The word “WATERPROOF” should be visible clearly on the clip;
- Despite the word being there, the design on its own should reflect the concept of waterproof without even having to read the word.
Then, we want the exact same design, except that the word "waterproof" should be changed to "Water Resistant".
Target Market(s)
The clip will be placed on all various sorts of boots, for all types and age group of customers.
Industry/Entity Type
Store
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - A very nice image in the background of the clip that symbolizes waterproof;
- - the words "waterproof" or "water resistant" on the front