Expanded Polystyrene Rebranding Image Redesign

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This customer received 13 illustration designs from 4 designers. They chose this illustration design from radleon as the winning design.

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Illustration Design Brief


We have included examples of existing graphics we would like to refresh in alignment with newer branding elements. These visual graphics are intended to convey how expanded polystyrene foam is used in a variety of different applications. We would like these images upgraded to a more sophisticated feel using the specified RGB colors. The visual concept would remain intact but needs to be suitable for a more mature target audience including packaging professionals, building & construction trade representatives and adult consumers.

The use of the expanded polystyrene surface texture as a part of the graphic is essential to provide a visual reference to the product being highlighted. The applications being portrayed are intended to highlight the products’ key performance qualities: lightweight (engineered air), insulation, cold chain shipping abilities, packaging protection, etc. These illustrations are intended for use in infographics, web content and print media; they may or may not be accompanied by copy.

We would like 1-2 samples of a new & improved graphic presentation of this messaging concept. For example, one image representative of insulation, one of packaging, etc. Please feel free to contact us if you have any questions.

Target Market(s)

Packaging professionals, building architects, big box retailers, adult consumers

Industry/Entity Type

Plastic


Font styles to use
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Use of expanded polystyrene surface texture; specified RGB colors:
  • 187,140,9
  • 94, 47, 29
  • 94, 138,164
  • 249, 162,28
  • 164,167,15
  • 161,141,135
  • Other, complimentary colors may be used if needed but should align with this baseline color palette.

Files
Download all files - 1.8 MB