Personal Finance Blog Logo Design

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This customer received 102 logo designs from 39 designers. They chose this logo design from Jacek Lachowicz as the winning design.
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I am in need of a logo refresh for my personal finance site (www.debtroundup.com). The current logo just doesn't do the site justice. We are slowly re-branding the site to talk about three main topics. Saving money, making money, and fighting debt. This is a personal finance blog, so I want something that looks clean, modern, and with a money-related twist. Please do not duplicate the logo that is already on the site. Green would be the best color to use, but compliment it with another color. I'm not opposed to a logo with a nice icon and then "Debt Roundup" being in text.
We need a large logo with a transparent background in order to be used in different locations. If you use an icon, it needs to be unique, so we can use it as avatars and favicons on different marketing sites.
Target Market(s)
personal finance, money, debt
Industry/Entity Type
Finance
Logo Text
Debt Roundup
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be transparent background and have a deliverable in PNG. Need to have "Debt Roundup" in the logo.
Nice to have
- Would like to see a symbol/icon used as part of the logo. Unique/conceptual art would be nice to see.
Should not have
- You must not copy or mimic the current logo on the site.