Global Careers Business Needs A Study Guide Design

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This customer received 19 brochure designs from 8 designers. They chose this brochure design from Fwin as the winning design.

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Brochure Design Brief

We need a booklet design for our Case Study that will be online for free download to our users. In addition the overall layout and look and feel of the guide should compliment the cover design. We're a new company based in Australia known as Young Einsteins and we provide free career tools and insights to young professionals. Please see attached examples x4 of guides/booklet designs we like. Please build design to include a cover page, contents page, introduction page and business lessons section. This is not showcased in the current content.

We would like to see designs that use our corporate colours, appealing to the eye layout and ooze professionalism whilst not being too corporate and having a trendiness that 20-30 year olds would like.

The case is study is the story of Uber titled The Cashless Cab: Uber - the app that connects drivers to users and essentially has replaced taxis. Some suggested images are attached but we welcome your thoughts and others for consideration.

The guide reads like a story so the final design should communicate a business education. The chosen designer will be asked to design several other case studies and career guides in the next few months.

Require in locked PDF

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Updates

Hi All, Please see the updated brief as well as 4x attachments of booklet designs we like. So far all submissions have only included a cover page. We would like to see the full layout. Thanks, Sarah
Added Tuesday, June 16, 2015

Target Market(s)

20-30 year olds

Industry/Entity Type

Business


Font styles to use
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Young Einsteins Logo
  • All hyperlinks remain in place.
  • Young Einsteins corporate colours:
  • Options of 3.
  • Grey R66 G73 B74
  • White R242 G240 B230
  • Teal R38 G128 B138
  • PLEASE VIEW EXAMPLES OF GUIDES IN THE ATTACHMENTS.
Nice to have
  • Certain lines drawn attention to if it looks appealing to the reader and makes sense for the story.
Should not have
  • Background colours as some users will download and print.

Files
Download all files - 10.9 MB
JPG
UBER3 Monday, 15 June 2015 13:15:49
Tuesday, June 16, 2015
JPG
UBER Monday, 15 June 2015 13:16:11
Tuesday, June 16, 2015
PDF