Family of Companies Needs a Logo for it's Newest Member
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This customer received 171 logo designs from 28 designers. They chose this logo design from sbart as the winning design.
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Logo Design Brief
We are looking to have a logo developed for the newest addition to our family of companies, Four Point. Four Point will be joining the Imperial Family of Companies, made up of Imperial Graphics, ClinicaLingua, and DAC Patient Recruitment Services. As a family, we provide support for clinical trials in the form of design, translation, fulfillment, logistics, and patient recruitment/retention. Based in the UK, Four Point provides a variety of printing solutions to our clients overseas.
Please visit www.imperialcrs.com to learn more about us and see the selection of existing logos. They have also been attached for your reference.
The new Four Point logo should jive with the look of the other 3 sub-companies' logo concepts. Each of these existing logos contains a 'bug' or small graphic, along with the name of the company.
The logo should read 'Four Point Printing' and 'an Imperial company' (Again, please see examples of our existing logos at www.imperialcrs.com and attached)
Information related to our existing logo styles
Fonts: Please stay within the following fonts provided.
Typography:
Logo type: FORZA
Tagline: Helvetica Neue Regular
Tagline: Helvetica Neue Condensed
Tagline: Helvetica Neue Extended
Colors: Four Point does not have an existing color guide. This is up to the designer to create along with the logo, but should be in the green, blue, and grey families.
Imperial / DAC
Grey – 113,113,116 (#717174)
Blue – 0,86,150 (#005696)
Green- 193,215,46 (#c1d72e)
Orange- ( #f47920)
ClinicaLingua
Light blue- 0,155,201 (#009bc9)
Darker blue-0,86,150 (#005696)
Grey- 113,113,116 (#717174)
Imperial Graphics
Grey- 113,113,116 (#717174)
Light Blue - 64,105,142 (#40698e)
Dark Blue – 0,45,86 (#002d56)
Target Market(s)
B2B - Clinical Trials & Life Sciences Industry
Logo Text
Four Point Printing / an Imperial company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A small 'bug'
- Four Point Printing
- an Imperial company (in same color/font as existing logos)