Innovative Beverage Company needs a Packaging Design/Line Extension

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Packaging Design Brief

We need a packaging design for a line extension for a new flavour of our beverage line called Mojo. Mojo is a 7% alcohol by volume "cooler" sold in aluminium cans. Its packaging is known for is bright colours and graphic design.

We are looking for a design that will "fit" with our existing product line. To "fit" the design will need to be somewhat different to the current products, but also complimentary in terms of design and chosen colours.

Attached are the current designs that we use, and the die-line.

Target Market(s)

The target demographic are women from 18 to 30.

Industry/Entity Type

It Company


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • We are looking for a design that will "fit" with our existing product line. To "fit" the design will need to be somewhat different to the current products, but also complimentary in terms of design and chosen colours.

Files
Download all files - 2.7 MB
Payments
1st place
C$200
2nd place
C$100
Participation payments x 4
C$10
Total
C$340

Project Deadline
03 Jul 2015 17:30:53 UTC
Language

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