• US$320

• 18 designs

• 12 designers

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Logo Design Brief

Hello -

We need a logo design for a new company. There will be three stages of growth in the evolution of The Company’s target market.

Stage I, The Company will dominate executive protection locally, through-out the US, and worldwide. Stage II, The Company will make partnerships and position itself to become a sub-contractor for bigger contractors in the private security and military industry. Stage III, The Company will become a main contractor for the Department of Defense, State Department, International Non-Governmental Organizations, and World Humanitarian Organizations.

The Company will market its services to businesses, governments, and individuals that require low and high threat executive protection, living or traveling in and out, of the Denver area, the U.S., and globally.

Services Offered:
Personal Executive Details – Providing full-time protective security in low and high threat areas
Security Escorts – Protecting, the above mentioned agencies, traveling in low and high threat areas.
High Threat Work Terminations – Protecting companies with threat from employees that have been terminated.
Risk and Vulnerablility assessments- Identify threats which may adversely impact our client’s safety, security, and revenues.

Primarily, The Company will market to the following:
Corporate Executives
Heads of State
High Profile Individuals
Dignitaries
Foreigners traveling to the US
Fortune 500 Companies

The Company intends to capitalize on its competitors weaknesses by highlighting the following core strengths:
Military Grade Highly Trained Operators – Marines, Navy Seals, Combat Medics, Denver Police
Expertise in Low & High Threat and Rapid Response Details
Experts in High risk and vulnerability assessments
Superior Level Of Professionalism
Consistent Marketing message – Experts in Executive Protection, High Threat, Rapid Response situations

Company Message or Branding

We are the Best of the Best. Elite high threat operators.Quiet (clandestine), low profile, professional, ready for any duty assignment in any part of the world. If you want to be protected, we are the best in the field.Many companies offer multiple services. They are “jack of all trades” but not experts in any of them. The Company will not make this same mistake.

Our brand and image (theme) will be consistent through our name, logo, media campaigns, communication plans, company website, and social media

Target Market(s)

Corporate Executives, Heads of State, High Value Individuals, Dignitaries, Foreigners travelers, Fortune 500 Companies

Industry/Entity Type

Communication

Logo Text

Pilum Defense Agency

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Pilum Defense Agency
  
  History of the Pilum:
  The Pilum was a javelin commonly used by the Roman Army in ancient times.
  
  The Pilum was the primary attack weapon. Standard tactics called for Roman soldiers to throw at the enemy, just before charging to engage with the gladius (sword).
  
  The effect of the Pilum throw was to disrupt the enemy formation by attrition and by causing gaps to appear in its protective shield wall.
  
  The Pilum's design evolved to be armor-piercing. The pyramidal head would punch a small hole through an enemy shield allowing the thin shank to pass through and penetrate a distance sufficient to hit the man behind it and render the shield useless.
  When swords wouldn't do, Roman soldiers relied on the Pilum.
  
  Correlations between the Pilum and Executive Protection:
  The Pilum was used before swords were drawn (first strike weapon).
  
  Executive protection would be used to stop a threat (like a gun or knife before it’s drawn) or an ambush.
  The Pilum disrupted the enemy’s formation. Executive protection disrupts a threat.
  
  Finally, a javelin can be in the logo! I would also like the logo to have red in it if possible. (It's a favorite color)