New brand/identity for a high tech construction equipment manufacturer
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This customer received 37 graphic designs from 16 designers. They chose this graphic design from Esolbiz as the winning design.
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Graphic Design Brief
I require a logo for my company called HRS.
HRS stands for Highway Resource Solutions and we build health and safety equipment for the road maintenance and construction sectors.
HRS manufacturers intelligent safety equipment. Graphical information systems such as Google maps are core to our different product ranges. We also manufacture different types of sensors and radio transmitters.
Target Market(s)
Construction and highway maintenance sectors
Industry/Entity Type
Construction
Font styles to use
Sans Serif
Colors
Colors selected by the customer to be used in the logo design:
f78f20
ffc214
fbed22
f36f22
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The letters "HRS" in the logo
- We are a high tech, modern company. The logo should have a modern style, with one or more of these elements:.
- 1. Wireless transmitter
- 2. Safety and protection
- 3. Mapping and location
Nice to have
- Similar style logos to existing construction equipment manufacturers such as JCB and caterpillar.
- Yellow and black, or orange and black seem to be popular colour combinations
Payments
1st place
£100
Participation payments x 4
£10