• A$200

• 36 designs

• 12 designers

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Logo Design Brief

Project Summary
What type of product or service do you offer?
Espresso coffee shop selling coffee beverages and coffee whole beans. Also selling loose leaf teas and tea beverages.

How long have you been in business?
Start Up

What do you hope to accomplish with your new identity?
Clear branding. Identifiable brand logo associated with “excellence in coffee and tea”.

What are your long term goals?
Become known as the best coffee shop in our local area and grow the business to its maximum potential

Audience Profile
Those seeking high quality coffee and tea beverages.

Perception/Tone/Guidelines
What type of logo would you like?
Instantly recognisable. Perhaps (may or may not embody the “ritual” idea. We will be promoting ourselves as environmentally friendly – a “green” business. Supply high quality coffee and tea.
Do you have any colours in mind for your logo? (if so, why?):
No strong preference. A “green” business. So maybe green somewhere – environment compatible eg brown, green. Nothing too colour complex so printing costs for various items are kept to a minimum, eg one colour plus black or white. Ideally. Logo would embody, high quality, freshness and environmentally friendly.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
These ideas are not to be considered limiting. Designer can use their own creativity
Like the idea of including a portafilter in the logo (again not mandatory), e.g. an upright portafilter with a rostetta leaf in it.
Lots of coffee businesses feature a coffee cup or coffee bean in their logo so would prefer to stay away from those. However, would accept one of these as an element if the design was unique in some way.
Logo does not have to incorporate both elements of coffee AND tea.

Communication Strategy
What attributes would you like your logo to reflect about your business?
Great tasting high quality products from an environmentally friendly company

What is your tagline or slogan?
“excellence in coffee and tea”.

What is the overall message you are trying to convey to your target audience?
Great tasting high quality products from an environmentally friendly company


Where will your new logo be used?
Shop signage
Website
Coffee Cups
Related Signage


Competitive Positioning
Who are your competitors and what do you think about their logos? Ho hum.


List competitive URLs if possible:
http://www.fibonaccicoffee.com.au/
http://www.cafeinabox.com.au/index.htm
http://www.mobilecafe.com.au/
http://www.buffetexpress.com/sydney_coffee_cart_hire.html
http://www.forsythcoffee.com.au/6642.html
http://www.sydneycoffees.com/sydney_coffee_cart_hire.html
http://mojoespresso.com.au/coffee_cart_hire.html?gclid=CL6-9svi3KkCFYw-pAodxRBDYA


What sets you apart from your competitors?
Quality of beverages served and efficient friendly professional service.

Industry/Entity Type

Coffee Shop

Logo Text

Ritual Coffee & Tea

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files