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Craft brewer needs tshirt designed
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This customer received 99 t-shirt designs from 21 designers. They chose this t-shirt design from Raicho as the winning design.
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C$150
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99 designs
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21 designers
T-shirt Design Brief
Looking for tshirt design that incorporates an existing company logo. LOGO FILES ARE ATTACHED BELOW. Some ideas that may work:
1. The addition of symbols of brewing ingredients (hops, barley, water, yeast), or
2. A farmer/farmgirl image/silhouette holding a pitchfork or a glass of beer (similar to the glass used in the logo), or
3. Variations of the pitchfork and/or glass image that also appear in the logo.
I've attached a hand drawn image of a design idea. Note that the design is not the final concept I'm asking for, but rather an idea of simple design, with a variation of elements of the company logo.
I don't want the design to overpower the logo if they appear together. Or the logo appears on one side of the shirt, and the design on the other side. Tasteful, simple, but still eye catching and relevant. Something people will want to wear over and over again.
I like the idea of one element of the yellow colouring as an accent to the design, with the rest grey/black and white (colour scheme similar to logo). It's ok if another colour is used that's suited to the design.
The design should work primarily on dark coloured shirts and inverted on white shirts.
I want to include beer's tagline somewhere: "PITSCH PERFECT PILSNER." Tagline could appear either on front with logo/design or separately on back of shirt.
Three versions of logo attached (pdf and eps format).
Updates
Project Deadline Extended
Reason: Hi all,
Thank you very much for your submissions! I've received some great designs to choose from. I'd like to extend the deadline for five more days, so you have until Tuesday, August 4, 2015 to submit any changes or new ideas. Then, I'll get feedback from some friends on what they like and don't like. Reason for the extension is I'd like to give a few designers more time to fine tune their ideas and a few days for any last minute selections to come in. Please use this time to feel inspired! I really like what I've seen so far. Keep up the great work!
Cheers,
Mike
Added Thursday, July 30, 2015
Target Market(s)
Mostly men, but women too (will have tshirts for both), aged 25-40, that enjoy going out, drinking beer socially, and that enjoy supporting local, small businesses.
Industry/Entity Type
Brewery
Font styles to use
Other font styles liked:
- Font used in logo is FTY SKORZHEN NCV
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. Design should incorporate existing logo.
Nice to have
- 1. Would like "PITSCH PERFECT PILSNER", the sub-brand, to appear either within the design, or separately on the back of the tshirt.
- 2. Would like a design that makes use of the logo's pitchfork or glass, perhaps with an image/silhouette of someone brandishing it. One idea may be the beer glass serving as a lantern.
- 3. Would like an image that could stand on its own without the logo, once the brand becomes more recognized.
- 4. The font used in the logo is FTY SKORZHEN NCV. Not necessary for other elements, but may be helpful in keeping things consistent.
Should not have
- Should not have a lot of colour. Blacks, whites, greys, and yellow, similar to the logo. It's ok if another colour is used that's suited to the design.