• US$400

• 53 designs

• 28 designers

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Logo Design Brief

COMPANY INFO: Rio Ranch Markets is one of Southern California's fastest growing Hispanic supermarket chains. With 7 stores currently operating, Rio Ranch Markets is preparing to expand operations throughout Southern California with the opening of five new stores in the next five years. Rio Ranch Markets places a strong emphasis on fresh foods including meat, produce, prepared foods, bakery and homemade tortillas.

NEW DESIGN Initiative: Rio Ranch is currently making adjustments to its marketing strategies to appeal to the changing demographics of our customers. As our Hispanic consumers shopping habits evolve we are looking to "tone down" our Latino imagine to appeal to the growth in the 1st and 2nd generation American born Hispanic population while also attempting to attract more general market consumers.

New Logo Requirements - New logo design should remove the existing sombrero hat and building backdrop. Looking for a simpler more modern style logo.

Target Market(s)

18-45, Hispanic 1st & 2 generation

Industry/Entity Type

Marketing

Logo Text

Rio Ranch Market

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See pictures of competitors logo's and new layout. New logo should be word mark with a new "simple" emblem to make it distinct.

Should not have

• Existing Sombrero hat and building background and Hat
  

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Files