• US$270

• 36 designs

• 15 designers

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T-shirt Design Brief

Our company, SoCo Gingerbeer, needs a creative design for a new t-shirt.

The design should include our slogan "Fresh in Taste & Spirit", both our text and graphic(regular or negative space) logos, together or separate, and may include other graphics as well. Please see the attached branding guide.

There should be something on the front of the shirt and the back. Designs can use up to 4 print colors and colors should be loosely based on our brand guidelines, but can include other colors too. We have many colors of shirts to choose from.

The overall design should be trendy and cool, however this should be something that our employees would wear and customers would buy. We are open to new things!

A file has been attached that includes examples of our current print designs including our business cards, bottle labels, and a banner. These are for reference only, as we would like something new and original. You can check our website socogb.com to see other brand examples.

The three attached logo files: All our logos have been attached in AI format for your use, but please review the Branding Guide.

Target Market(s)

Aged 25 - 45, 65% female, above average income, eats out and/or goes to bars often, prefers all natural/organic foods and beverages

Industry/Entity Type

It Company

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Font styles to use

Other font styles liked:

• See Brand Guidelines, but we are open to new fonts

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Text logo.
• 2. Colored and/or negative space graphic logo.
• 3. Slogan "Fresh in Taste & Spirit"

Nice to have

• Our company is named after a part of Austin, TX called South Congress. There is a famous wall there that says "i love you so much". Google "south congress i love you so much" to see what it looks like. We thought it would be cool if some of the design options included this in some way, but the lettering would have to be exactly like what is on the wall for people to recognize it. Not a requirement at all, just an idea of something to maybe incorporate.

Should not have

• The design should not take up the entire front of the shirt, nothing below mid stomach.
• Please do not use a black t-shirt

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Files

Download all files - 8.7 MB