• US$320

• 77 designs

• 19 designers

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Logo Design Brief

We would like to redesign our logo to rebrand ourselves. We began as a precious metals refinery that sought out to purchase gold and silver. As the market changed so have we. This means we now buy gold and silver bullion, coins, and jewelry, we also offer ring sizing, repair and polishing. We sell gold and silver coins, bullion, and jewelry as well as offering pawn loans.

We would like to convey the image of trust, transparency, and luxury. We want to portrayed as a classy high end company and change the image of a pawn shop as someone that is out to get you to make a profit but rather a place which you come when you need help by selling or pawning. We would like to use the colors black, silver and gold. The old logo has been included for color reference.

Target Market(s)

Middle and lower class

Industry/Entity Type

Jewelry

Logo Text

Accurate Precious Metals Coins, Jewelry & Pawn

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We would like for the logo to include our name Accurate Precious Metals and our services, Coins, Jewelry & Pawn. The Refinery part of our name can be included but is not necessary. The logo should be easily viewed on a billboard.

Nice to have

• A diamond ring or just a diamond in the logo. The colors gold, silver, black, and white. It would be nice for this logo to be branded on our jewelry boxes too. Experimenting with light pastel colors such as light blue, pink or mint would nice too.

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