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Design the first logo ever for a 25 year old business!
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This customer received 86 logo designs from 13 designers. They chose this logo design from ddamian_dd as the winning design.
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US$400
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86 designs
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13 designers
Logo Design Brief
Overview
Stacy Korsgaden Insurance and Financial Services (SKIF) is a well established business on the Central Coast of Califorina. Stacy has been working in the field for over 20 years and has never had a “brand” logo (aside from the Farmer’s Insurance branding) associated with her business. Can you believe it!! Stacy and her partner have recently acquired a new building, which will be the future home of SKIF. Stacy recognizes that now is the time properly brand her business.
Objective
To develop a logo for SKIF that communicates to the client, trusted and guided advice by use of a nautical element that plays off the abbreviation of SKIF (which is a little boat). The challenge is to develop a logo that can easily be shared with the Farmer’s Insurance logo, which is required as a Farmer’s agent (see attached logo).
Considerations
Please review attached moodboards for inspiration.
Nautical elements: Boats, waves, lighthouse, sunbeams, compass, anchor
Natural elements; sea and earth tones; plant and flower based derivatives
Lexicon: navigate, trusted, quality, helpful, leader, sound, comfortable, secure, connected, special,
The elements of dark wood, grains, reclaimed wood and steel.
Client loves the colors: chartreuse, yellow tones, hunter green, sea-foam green, avocado green, grey and charcoal tones, warm autumn and earthy tones. Does not care for too much blue (despite the nautical theme).
Think a combination of gritty Irish Pub juxtaposed with French Provincial.
Audience: There are two main audiences the current clientele who are more established, yet simple. Then there are the younger more savvy prospects with whom she is trying to attract. The clients (Stacy and her parter) are both design savvy and classic. In turn, the logo needs to be classic yet edgy.
Also review the attached moodboards.
Updates
Project Deadline Extended
Reason: Hello Designers! Thank you for all the submission thus far. I want to give you a couple more days to work on the designs, so I've extended the deadline. Please be sure to read the brief. The client does not like the color blue, despite the nautical theme! So please make any changes to any blue designs that have been submitted and resubmit reflecting the colors stated in the brief.
Thank you!
Lea
Added Monday, May 06, 2013
Industry/Entity Type
Nautical
Logo Text
SKIF or Stacy A. Korsgaden Insurance & Financial Services
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must Have Features
It is imperative that the business name is prominent.
The slogan: Bringing Comfort and Solutions through Guided Advice
The Business Name: Stacy A. Korsgaden Insurance & Financial Services
Please take into consideration that we must use the Farmer’s Insurance logo in conjunction with the new SKIF logo. Please play around with placement of the two combined.
Should not have
- Stacy does not care for "modern" looks.
