• €240

• 98 designs

• 42 designers

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Logo Design Brief

-What is TourSnapp: TourSnapp is an mobile App which guarantees cultural tourists not to miss anything and the partner cities a new source of income.
-What advantages provides: It warns the user if there is any point of interest nearby and provides official (not crowd created) information about those points of interest directly from the tourism office; it is therefore focused on spontaneous discovery of the city’s highlights in contrast with most tools which focus on planning.
-Goal of the logo: identify the App with cultural tourism.
-Tone to be conveyed: Elegant (but more casual than serious, Not ROLEX but such as NIKE logo) and confidence. Secondary, freedom and independence.
-Company’s philosophy: To develop the best app for cultural tourism with the latest available and suitable technology and agreements with most relevant cities (not the biggest but those with high ratio of cultural tourism).
-Mission: No tourist should miss any relevant spot in their visits to TourSnapp-partner cities.
-Visual or artistic style: elegant but not too classic.

Target Market(s)

Tourist with high cultural curiosity, keen to explore, smartphone user.Others: Business traveller with spare time, visitors to the tourism office, urban, well-educated.

Industry/Entity Type

Tourism

Logo Text

TourSnapp. Spontaneous city discovery

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Slogan (secondary typography). And “TourSnapp” (main typography) . should appear. Mandatory a logo/symbol/icon (not only text).

Nice to have

• Animals, globe. Not mandatory, See attached brieffing

Should not have

• Well known monuments (Eiffel tower, Statue of Liberty, pyramids…)
• People.
• Current Logo
• Current Font Style.

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