Modern Streamlined Logo Design for KeySmile

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This customer received 61 logo designs from 27 designers. They chose this logo design from logoworld as the winning design.
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Logo Design Brief
We are looking for a logo for our company KeySmile (currently called Compass, name is changing), which offers monthly dental plans AND financing. Patients sign up through their dental office and instead of paying for your preventive care at the appointment, you pay in small monthly payments for those services. The financing provides low-interest loans to patients for dental work.
Our goal is that this logo be clean, streamlined, gives the idea that this is a high-class service, etc.
You can view our current website at www.compassdentist.com. The logo should be in grayscale to match our current color scheme, as well as go with the entire look and feel of the site.
Please, if using a "smile" in the logo, it should be very minimal/subtle, nothing cheesy.
Target Market(s)
Consumers without dental insurance
Industry/Entity Type
Dental
Logo Text
KeySmile
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Cannot look like clip art, cheese cartoon-like graphics