• US$160

• 42 designs

• 13 designers

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Logo Design Brief

We need a logo design for a new company based out of Raleigh North Carolina called "The Perky Lady". It starts with the flesh. We believe her underthings are just as beautiful and exquisite as the layers on top. We have lovingly selected the most delectable foundations for the many needs and desires of women of all shapes. We would love to see turquoise and lavender utilized. We lean toward a feeling of rare, vintage and welcoming. The final design must convey vivaciousness, openness, and upscale.

Target Market(s)

women ages 25-55 with an income of $65,000+ who are lingerie enthusiasts

Industry/Entity Type

Boutique

Logo Text

The Perky Lady, Exquisite Underthings

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It must contain a picture or representation that resonates in the mind. It must be feminine, but does not have to be traditional. The final design must convey playful/sassy, warm, openness, and upscale.

Nice to have

• It would be nice if the picture created could be a recognizable symbol of the company. A stand alone icon from the wording. Be creative please!!!

Should not have

• No clip art. Please note our competitors have over-utilized pink, hangers, bra and lingerie pictures, female silhouettes (this does not include detailed renderings of women), stripes, and damask or wrought iron style filigree. It should not make you feel closed off like circle style emblems tend to do.

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Files

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