Development of a brand logo for a start up business IMRF that focuses on the facilitation of relatio
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This customer received 47 logo designs from 19 designers. They chose this logo design from Esolbiz as the winning design.
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Logo Design Brief
IMRF stands for International Mineral Resources Facilitation.
We like aqua blue as it represents transparency, high performance and reliability. IMRF's value proposition is 'to identify, research, develop and promote profitable business Opportunities, Partnerships and Assets (OPA) in various locations around the world with the specific aim to achieve successful investment ventures'.
Our Services include:
1) International Project Investment
2) International Resource Investment
3) General Procurement
4) Commodity Trading
5) International Property Development
We think the logo should incorporate IMRF within the logo design. As we deal within mineral resources, colours that signify these could be incorporated including earthy colours with the aqua blue.
Target Market(s)
CFOs, CEOs, mining corporates
Males 45-55 years old, professional white collar workers
Industry/Entity Type
Mining
Logo Text
IMRF
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- IMRF within the logo
- Aqua blue in colour mix
- As we are dealing in the global corporate market, it is important that the logo looks highly professional and corporate but friendly.
Nice to have
- If a graphical design can be added to the text then this would be desirable