• NZ$200

• 95 designs

• 16 designers

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Logo Design Brief

I require a logo for my business which operates from Christchurch, New Zealand. I am a sole trader and my vision is to support community pharmacy practices to perform at the top of their professional scope. My mission is for value to be added to every interaction a pharmacy has with a patient or another health professional.

I work for community pharmacies as a locum and within the public health system as a consultant. My network includes both local (Canterbury) and national (New Zealand wide) pharmacists and other health professional groups. I have both clinical pharmacy roles working with individual patients and big-picture, systems improvement roles.

The logo up until now has been a wordle I created, made up of the words "Education", "Consulting", "Projects" and "Locums", and I use these terms as a byline/tagline to describe the services delivered by Beyond Dispensing.

I have no preference for colour, however would like it to be able to be clearly distinguishable from other Canterbury Health System logos which are mainly red, white and black and the Pegasus Health logo which is sky blue and white. I am not interested in gender-specific colour schemes and would not approve a logo which conveyed femininity.

The logo would appear at the bottom of emails, on any website I create, on business cards and invoices. It should be printable in grayscale and colour. A black-and-white version should be easily derivable. Any font used should be easily matched to conventional fonts.

I would like the final design to be able to communicate innovation, professionalism, flexibility, intelligence, progress and integrity.

Target Market(s)

Anyone in the health system, Pharmacists

Industry/Entity Type

Health

Logo Text

Beyond Dispensing: Consulting - Education - Locums - Projects

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be printable in grayscale or colour.
• Must be able to be easily turned into a black and white only option.
• Must be recognisable at icon size.
• I would like the final design to be able to communicate innovation, professionalism, flexibility, intelligence, progress and integrity.

Nice to have

• Use of words to describe the business, Beyond Dispensing
• ie Consulting - Education - Locums - Projects
• (these can be a tagline/subtext)

Should not have

• Any gender specificity or femininity
• Any location reference
• Any reference to New Zealand/kiwis
• A sky-blue colour scheme
• A red colour scheme
• The letters "BD" used in the logo. If text is used to create the logo, it should be both full words.
• A black and red colour scheme
• A red white and blue colour scheme
• Green crosses - there is a large pharmacy-based organisation in New Zealand called "Green Cross" so using the green cross is not appropriate for my business.
• Anything that implies medicines, capsules, medicinal manufacturing (ie mortar and pestle) or medicines supply - the business is "BEYOND" dispensing - more than just medicines.