• US$160

• 180 designs

• 56 designers

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Logo Design Brief

We need a logo design for GRAFCOR, a large-format, offset printing company. Please see below for company background, logo application, color preferences, etc.

GRAFCOR BACKGROUND
GRAFCOR provides printed in-store marketing materials to national retailers and consumer packaged goods (CPG) clients. Its primary focus is large-format printing (60" and above). Its differentiating factors are its extensive equipment list, exceptional print quality, and 20+ years of experience.

COLOR/IMAGERY PREFERENCES
Cyan, magenta, yellow, and black are a common color combination for printing logos. However, we would like to see a good balance between traditional CMYK options and other colors.

The current logo displays the company name in all capital letters (see attached file). However, we are open to different combinations of lowercase and uppercase letters (Grafcor, GRAFcor, etc.)

All design options should be clean and modern.

LOGO APPLICATION
This logo will be used online, as well as in printed materials, such as business cards, brochures, etc. It should be easy to apply to any of these and should be friendly to all social media platforms.

Target Market(s)

Business to Business - Our clients include national retail chains, consumer packaged goods companies, corrugators, and display fabricators.

Industry/Entity Type

Printing

Logo Text

GRAFCOR

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be clean, modern, and easy to apply to all marketing materials.
• Must include the full GRAFCOR name (either as the full logo or underneath any chosen symbol or icon - example = "G" icon with "GRAFCOR" underneath.

Nice to have

• Common print elements that may be of interest (to the designer) include:
• CMYK (cyan, magenta, yellow, black) color combination or color bar
• Press rollers
• Printing loops (tool used to review color/quality)
• Pantone colors

Should not have

• Absolutely NO profanity or reference to any religious or political subject.

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Files