Refresh
Orchestra needs an aspirational and contemporary new logo
Want to win a job like this?
This customer received 63 logo designs from 24 designers. They chose this logo design from Pup P. as the winning design.
Join for free Find Design Jobs
-
£120
-
63 designs
-
24 designers
Logo Design Brief
Aylesbury Symphony Orchestra was founded in 1952 and comprises around 50 musicians. We perform four concerts each year in Aylesbury, England to an audience of around 100-150. Our regular subscribers are mainly senior citizens.
We are looking to replace our current logo, which has become somewhat dated. The aim of the new logo is to attract new audience across all ages, sponsorship and new players. We need branding that is aspirational and contemporary and which will work on social media as well as on printed materials.
The words “Aylesbury Symphony Orchestra” should appear with, rather than being part of, the logo. The letters “ASO” should be simple, clear and modern.
A subtle reference to music or sound would be helpful, although it is not essential. More obvious references such as musical notes and clefs should be avoided.
The logo needs to work in black and white as well as colour, and on banners, flyers and social media.
Updates
Thanks to those of you who have sent in your designs so far, some are definitely on the right lines, but we'd love to see more in the few days we have left. We want a striking but simple and modern logo, and I'm sure there's lots of you out there who can help. Looking forward to seeing more ideas, thanks again.
Added Monday, July 20, 2015
Target Market(s)
We are aiming to attract new audience across all ages
Logo Text
ASO
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- ASO included in the logo, but our full orchestra name "Aylesbury Symphony Orchestra" can be used as long as the logo still meets our requirements.
Nice to have
- Subtle musical references, or shapes, around or within the logo, but not essential
Should not have
- Obvious "Word Art" type musical references such as notes, instruments, clefs.