New Australian Touring & Accommodation Company Seeking New Logo

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This customer received 72 logo designs from 21 designers. They chose this logo design from sherman as the winning design.
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Logo Design Brief
We're a multi award-winning tourism business in South Australia currently launching a new business Getaways SA.
Essentially we're a ONE STOP SHOP for tourists including a central reservation service with our own tour vehicles and accommodation properties.
Our logo must reflect fun, holidays, also quality award winning service. Wine is a common factor amongst our experiences.
Colours happy with sharp prominent bright colours, but brand needs to be strong.
Colours - strong, bold colours with any graphics depicting wine, food, fun, holidays.
Updates
Project Deadline Extended Reason: I wish to extend our deadline to allow more time for designers to submit.I have been able to clarify further what style of logo we are looking for by uploading strong brands which I think offer this. Very keen for more ideas which will nail this brief, and the successful logo will be used in conjunction with our award winning business in a high profile way on a National scale. Added Sunday, July 12, 2015
Target Market(s)
Holiday makers with general age range 25-50 with largest travelers being Australian based, modern, clear
Industry/Entity Type
Tourism
Logo Text
Getaways SA
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Strong brand, typifies holiday fun and bright with a clear message
Nice to have
- Maybe associated with wine, food, fun
Should not have
- Not looking for too busy logos with not a clear focus needs to be strong branding