• US$620

• 409 designs

• 134 designers

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Logo Design Brief

We are a manufacturer of cleaning chemicals that are used in schools, hotels, restaurants, hospitals and many other institutional and industrial areas. The "green movement" is definitely having a greater impact among end users in these facilities, which are looking for products that are safer for the environment, safer to use, more biodegradable, etc. We currently produce a line of green products that includes glass cleaner, bathroom cleaner, degreaser, etc. under the name "Green Path." We have decided that this name is too suggestive of landscaping products, so we are changing the brand name for our green products to "Green Choice." See the "Must Haves" section below for more detail about the logo design we are seeking. I have attached a sample of a current label for one of our Green Path branded products. The new Green Choice logo will be placed on the center panel of these labels, replacing the Green Path logo. Other aspects of the design of the center of our labels will be revised based on the winning design, and we are open to your suggestions. Feel free to email with any questions about this project, and thank you for participating.

Target Market(s)

Users of cleaning chemicals in schools, hotels, hospitals, restaurants and many other institutional and industrial companies.

Industry/Entity Type

Industrial

Logo Text

Green Choice

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A clean, creative and professional-looking design that communicates the idea of "green" with the idea of "chemical." To convey "green," use leaves or a tree. To convey "chemical," do not use the "drop" shape. Instead, use the shape of an Erlenmeyer flask, many pictures of which can be found online. Logo should definitely include some green color, but other colors may be used as well. Fonts should be interesting and appealing. GENERIC DESIGNS WILL NOT BE CONSIDERED. Winning logo must be provided in a format which allows us to change colors as desired. We use Adobe Illustrator for our label and literature design.

Nice to have

• Suggestions for changing design of center panel of our labels based on new logo.

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