• US$160

• 34 designs

• 14 designers

---

Logo Design Brief

We need a logo design for our business-to-business (B2B) agency. We provide lead generation and marketing services to companies in the water and energy industries. We only serve these two industries.

The name of the company is Phuelle. We are the first and only agency to exclusively serve the water and energy industries in North America. These two industries produce, treat and distribute the world's most precious natural resources. Exciting industries! Logo should reflect this.

Our vision of the logo is create a logo block that includes a water drop in front of the company name. In other words, both the logo and the word Phuelle would comprise the logo block.

http://www.istockphoto.com/vector/vector-logo-design-template-abstract-blue-water-drop-wave-shape-52066308?st=44f3576

The above link shows a vector logo design located on the i-Stock Photo site. We like the shape and overlay of hues used in the drop for the logo.

Also, we think the drop could be used as the letter P in Phuelle. If you turn it upside down, it looks like a stylized letter P. The other letters following the "P" in Phuelle would need to complement the stylized P, but I don't have a recommendation for the font.

We would like to use the shades of blue for the logo and gray for the word Phuelle. We like the idea of using shades of blue to give the drop depth and dimension, similar to the design on i-Stock Photo. We don't mean to limit creativity with our color suggestions.

There is a rough drawing attached showing how the drop and the Letter P would be used in the combined pictorial/text logo block. Ignore the tagline. It is not part of the logo block.

The agency is owned by two women; however, our target market is heavily male oriented. The logo block design should be very contemporary and appeal to businesses such as oil and gas companies, energy-related companies, water resource management companies, engineering companies.

The final design should communicate awareness of current news and conditions related to worldwide water scarcity and how water and energy are intricately related.

We will need standard file formats, such as epg, jpeg, others, etc.

I hope we have not been so specific in our logo idea that we limit or hinder creativity!

Target Market(s)

Oil and gas, energy-related, water resource management companies

Industry/Entity Type

Business

Logo Text

Phuelle

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Must be business-to-business. Very professional, contemporary, memorable, award-winning!
• Must use blue for the water drop.

Nice to have

• See Project Description

Should not have

• See Project Description

---

Files